5 Reasons to Hire a Small Marketing Agency
Nearly every brand—from big companies to small businesses—needs effective marketing solutions, but it’s not always easy finding a trusted marketing partner that truly understands the unique challenges and opportunities faced by your business. The reason for that is quite simple: most well-known marketing firms work almost exclusively with bigger, more well-known brands. That work wins awards, wows prospective clients and lures in top talent.
Propel Creative Studio is a little different, though. We’re not in it for the glory. We’re a small marketing agency that’s genuinely passionate about helping businesses of all sizes grow and succeed. We work primarily with start-ups, small businesses and medium-sized businesses in and around Kansas City because we get them. We know what their hurdles are, how to capitalize on their strengths and how to make an impact with their audiences.
Thinking about hiring a marketing firm? Here are five reasons to hire a small marketing agency...
Reason #1: Cost
Big agencies often come with a big price tag, and it’s important to understand that higher costs don’t always mean higher quality of work. Larger companies typically require a lot of overhead—from office space and equipment to salaries and benefits, it costs a pretty penny to keep the lights on at a big agency.
Small marketing agencies, on the other hand, have far less overhead. Propel has taken it a step further by creating a virtual, agency experience where we have elevated technology and efficiency above physical infrastructure and big, bloated salaries. Beyond our core team, we work with a vast network of trusted creative, strategic and technical talent to execute top-tier work for our clients.
Reason #2: Efficiency & Speed
Another reason working with small marketing agencies is a superior choice for small businesses is that there’s a better chance your money and time are being used as efficiently as possible. We understand that for small business owners, time is money. Our goal is to partner with you to essentially become an extension of your business—seamlessly integrating strategic and creative marketing initiatives into your overall business plan.
There’s a level of comfort that comes with knowing exactly who you’re working with, what to expect, and how soon you’ll see results. Our team is smaller, which makes us more nimble and able to innovate and adjust our efforts based on budget, trends, seasonality, etc.
Reason #3: Quality
As we mentioned previously, you can’t necessarily judge the quality of work based on the price tag attached to it. Marketing firms take many things into consideration when they set up their pricing structure, and quality of work is just one piece of that. With a small marketing agency, not only are you able to be more hands-on in the strategy and planning portion of the project, you get to more closely monitor the look and feel of the creative being developed. This ensures the quality is exactly what you expect.
More importantly—and we can’t speak for other small marketing agencies, but we’re happy to brag on ourselves—Propel prides ourselves on a very high level of contractor and client satisfaction. Our unique model allows us to offer our contractors highly competitive pay, autonomy over their own schedules and the freedom to work on projects they’re interested in, doing work they love. This leads to happy Propel team members who do fantastic work and even happier clients. We’re proud of the work we do, and we’re grateful for the opportunity to do what we love while helping you grow your small business.
Reason #4: Simplicity
One of the issues small businesses run into often is the disappointing choice between a big, bloated full-service marketing agency and mix of smaller, specialty agencies—each with their own focus, from web design and development and social media, to SEO, content and branding. On one hand, you have the expense and frustration of working with a larger agency that may not understand your unique needs. On the other hand, you have to consider whether you’re willing to manage multiple agencies on multiple initiatives.
Small, full-service agencies like Propel offer everything under one umbrella, so you can focus on what you do best, and let us focus on your marketing—all of it. We can build a brand from the ground up, design and develop a responsive, search-engine-optimized website, write unique content, design impactful collateral and ads, run paid search campaigns, manage your social media, plan traditional media initiatives and so much more! And we do it all with small businesses like yours in mind.
Reason #5: Passion
The bottom line is that small marketing agencies want to work with small businesses because it’s where our passions lie. To our team, there’s no better feeling that knowing that our work is moving the needle for our clients.
Unfortunately, many big agencies set prices or project minimums so they don’t have to work with smaller companies and smaller budgets. The way we see it, however, is that their loss is our gain. It’s our pleasure to partner with your small business—finding ways to innovate and get your brand in front of new audiences.
When you’re ready to hire a small marketing agency in Kansas City, we hope you’ll give Propel Creative Studio the chance to show you how our little virtual agency can take your small business to the next level. Start the conversation!