Why is Content Marketing Important?

We know, we know. “Content marketing” is a total marketing buzzword right now. But that doesn’t mean it’s not important. The concept of content marketing isn’t rocket science; it’s actually really simple—and really effective. Create expert-level content, share it freely on your website and social channels, and watch the visitors (and subsequent new customers) get in line. Maybe that’s a bit oversimplified, but honestly, so many big marketing agencies these days are making content marketing more complicated and daunting than it needs to be.

So, we’re here to tell you that making content marketing part of your overall marketing strategy is too important to pass up. Buzzwords aside, the bottom line is that creating and sharing good online content is great for your brand, great for your customers, and great for your sales. On top of that, customers nowadays have come to expect it, so if you’re not publishing relevant, timely content on your website, you’re officially missing out!

There’s no shortage of reasons to get with the content marketing program. In fact, there’s a ton of posts out there about it already. If you’re feeling overwhelmed, we boiled them down to our top three reasons why your business will totally benefit from injecting your marketing strategy with some solid content marketing efforts. Read on, and if you’re still feeling lost, call on a trusted marketing agency to help you out. (That’d be us.)

#1 Content marketing solidifies your brand personality and makes you the expert.

Creating high-quality, engaging content for your site helps you tell your brand story. It’s as simple as that. With an insightful marketing strategy, however, you can come up with ways to go beyond gimmicky ad-speak and really start to show your true authenticity with some dynamite content marketing. This means you’re not just telling your story; you’re connecting with visitors to teach them about who you really are and what you really know. Consistent creation and sharing of content also helps you show off exactly how passionate and knowledgeable you are in your unique field. Before you know it, visitors will be returning to your site as their favorite spot to get the low-down on your industry perspective. If you’re telling transparent, honest stories, it won’t be long before you build trust with your visitors and turn them into customers.

Content Marketing & Search Engine Optimization

#2 Content marketing raises your brand awareness and does some serious SEO legwork for your website.

SEO (Search Engine Optimization) has never been more crucial, and here’s why: Google knows good content. The more quality, strategic content you’re creating and hosting permanently on your site, the more inbound traffic your site will experience, as search engines start placing your website higher and higher in search results—several pages above spammy “buy our stuff!” sites with lackluster content marketing strategies (or, more likely, no strategy at all). While you’re telling your own authentic story, your content marketing is ultimately putting people in a position to find you who might not otherwise have known about you.

#3 Content marketing ultimately drives sales conversions.

Not only is permanent content working behind the scenes to continue pushing you up the Google food chain, but it’s also pulling double duty, empowering your readers to make the right choice when they finally decide to make a purchasing decision. Consider that a repeat visitor to your website is learning every time they read your content. Over time, they will start returning to you for that great advice, while becoming more knowledgeable and educated customers at the same time. By the time they pull the trigger on that product, service or contract, they’re the best, most informed customer they can be. How’s that for attaining qualified, relevant leads for your marketing plan? Simply put, content marketing means evergreen content is influencing your visitors and attracting site traffic 24/7 so you don’t have to.

Beyond best practices, content marketing is an effective, affordable way to build up a library of information and paint a holistic picture of your business for everyone to see. In our experience, clients have the best results when we work together to integrate content marketing efforts into their overall marketing strategy. This means every blog post or piece of media you publish to your site works hand-in-hand with your inbound and outbound marketing efforts and gets linked to and from all your social media channels. It means we create specific content to support special promotions and activities and that all the moving parts of your marketing efforts work together to do the most good for you.

More good news: It’s never too early or too late to get started with content marketing. But we don’t suggest diving in headfirst without a plan or a partner. If you like the idea of telling your brand’s story and actually using your website to increase sales conversions, we hope you’ll reach out to Propel Creative Studio. Our Kansas City-based virtual agency is ready to put our expertise and work-ethic to the test to support your content marketing strategy!